Promoting Romanian products during COVID-19

About the event

On the Business Philosophy program, Otilia Magheru discussed changes in consumer behavior, the promotion of local producers, and event formats capable of supporting the Romanian agri-food market during the pandemic. She then spoke about behavioral changes among consumers, the organization of events, and the promotion of Romanian products during the COVID-19 epidemic. The consultant also offered solutions on how domestic agri-food products can be brought to market, with Casa Unirea presented as one example in this regard. To begin with, the proposal is to organize 4 support events, 2 of which will take place this autumn, opening and closing the season for domestic fruit and vegetable harvests and bringing together the relevant institutions, farmers, processors, and producers of traditional, organic, and natural products, with or without certification.