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The year 2020 changed shopping habits permanently. The COVID-19 pandemic produced major changes in consumer behaviour and in purchasing decision-making. Movement restrictions, fear of illness, and the rapid development of technology drove an accelerated shift in consumption from the physical environment to the online one. During the pandemic, consumers became much more attentive to safety, price, and utility. If many purchases had previously been made impulsively, during the pandemic people began to analyse products and their necessity more carefully. Essential products such as food, hygiene goods, and medical equipment became priorities. At the same time, economic uncertainty led many consumers to compare prices and look for promotions before buying. An important change was the growth of trust in online shopping. Physical stores were temporarily closed or operated under restrictions, and consumers had to use digital platforms for purchases. As a result, e-commerce developed rapidly, and many people who had not previously shopped online began using e-commerce applications and websites.